Theoretical presumptions of the creative industries innovation productivity performance
Abstract
The development of the concept of creative industries is related to the contribution of culture and creativity to the economy. Creative industries are often associated with innovation.Scientific literature reveals that creative business is more innovative compared to other sectors of the economy. Some authors also note that when assessing the level of innovation, the companies that are closely related to creative industries tend to have higher innovation rates. The concept of creativity is closely related to the major purpose of innovation, i.e. problem solving, while synergy between creativity and economy formulates creative industries theory. Based on the literature, problem solution requires creativity, and some solutions can inspire the emergence of innovation. The major purpose of this article is to provide the theoretical presumptions of the creative industries innovation productivity performance. Applying the method of comparative literature analysis, this article presents a conceptual model that allows to evaluate and compare countries economies in terms of the productivity in the creative industries innovation performance.
Keyword : creative industries, creativity, economy, innovation, innovation process, productivity
How to Cite
Krisiukėnienė, D., & Pilinkienė, V. (2023). Theoretical presumptions of the creative industries innovation productivity performance. Creativity Studies, 16(1), 91–107. https://doi.org/10.3846/cs.2023.15958
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Černevičiūtė, J., & Strazdas, R. (2018). Teamwork management in creative industries: Factors influencing productivity. Entrepreneurship and Sustainability Issues, 6(2), 503–516. https://doi.org/10.9770/jesi.2018.6.2(3)
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Government of the United Kingdom: Department of Trade and Industry. (2005). Creativity, design and business performance (DTI Economics Paper No. 15). Department of Trade and Industry.
Hartley, J. (Ed.). (2005). Creative industries. Blackwell Publishing Ltd.
Higgins, J. M. (1995). Innovation: The core competence. Planning Review, 23(6), 32–36. https://doi.org/10.1108/eb054532
Howkins, J. (2013). The creative economy: How people make money from ideas. Penguin Books Ltd.
Huiban, J.-P., & Bouhsina, Z. (1998). Innovation and the quality of labour factor: An empirical investigation in the French food industry. Small Business Economics, 10, 389–400. https://doi.org/10.1023/A:1007967415716
Jesús Rodríguez-Gulías, M., Fernández-López, S., & Rodeiro-Pazos, D. (2020). Innovation in cultural and creative industries firms with an academic origin (CCI-Usos): The role of regional context. Technovation, 92–93. https://doi.org/10.1016/j.technovation.2018.06.007
Jones, C. (2001). Reviewed work Creative Industries: Contracts between Art and Commerce by Richard E. Caves. Administrative Science Quarterly, 46(3), 567–571. https://doi.org/10.2307/3094879
Jones, P., Comfort, D., Eastwood, I., & Hillier, D. (2004). Creative industries: Economic contributions, management challenges and support initiatives. Management Research News, 27(11–12), 134–145. https://doi.org/10.1108/01409170410784644
Julier, G. (2009). Design and political economy in the UK. Knowledge, Technology and Policy, 22(4), 217–225. https://doi.org/10.1007/s12130-009-9090-z
KEA European Affairs. (2006). The economy of culture in Europe. https://ec.europa.eu/assets/eac/culture/library/studies/cultural-economy_en.pdf
Khessina, O. M., Goncalo, J. A., & Krause, V. (2018). It’s time to sober up: The direct costs, side effects and long-term consequences of creativity and innovation. Research in Organizational Behavior, 38, 107–135. https://doi.org/10.1016/j.riob.2018.11.003
Klein, M., Gerlitz, L., & Spychalska-Wojtkiewicz, M. (2021). Cultural and creative industries as boost for innovation and sustainable development of companies in cross innovation process. Procedia: Computer Science, 192, 4218–4226. https://doi.org/10.1016/j.procs.2021.09.198
Kontrimienė, V., & Melnikas, B. (2017). Creative industries: Development processes under contemporary conditions of globalization. Business, Management and Education, 15(1), 109–126. https://doi.org/10.3846/bme.2017.340
Laar, van E., Deursen, van A. J. A. M., Dijk, van J. A. G. M., & Haan, de J. (2020). Measuring the levels of 21st-century digital skills among professionals working within the creative industries: A performance-based approach, Poetics, 81. https://doi.org/10.1016/j.poetic.2020.101434
Landoni, P., Dell’era, C., Frattini, F., Messeni Petruzzelli, A., Verganti, R., & Manelli, L. (2020). Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms. Technovation, 92–93. https://doi.org/10.1016/j.technovation.2019.102084
Lee, N., & Drever, E. (2013). The creative industries, creative occupations and innovation in London. European Planning Studies, 21(12), 1977–1997. https://doi.org/10.1080/09654313.2012.722969
Leiponen, A. (2005). Skills and innovation. International Journal of Industrial Organization, 23(5–6), 303–323. https://doi.org/10.1016/j.ijindorg.2005.03.005
Liang, S., & Wang, Q. (2020). Cultural and creative industries and urban (re)development in China. Journal of Planning Literature, 35(1), 54–70. https://doi.org/10.1177/0885412219898290
Luecke, R. (2003). Harvard business essentials. Managing creativity and innovation: Practical strategies to encourage creativity. Harvard Business School Press.
Maclaurin, W. R. (1953). The sequence from invention to innovation and its relation to economic growth. The Quarterly Journal of Economics, 67(1), 97–111. https://doi.org/10.2307/1884150
Markusen, A., Wassall, G. H., DeNatale, D., & Cohen, R. (2008). Defining the creative economy: Industry and occupational approaches. Economic Development Quarterly, 22(1), 24–45. https://doi.org/10.1177/0891242407311862
Martinaitytė, E., & Kregždaitė, R. (2015). The factors of creative industries development in nowadays stage. Economics and Sociology, 8(1), 55–70. https://doi.org/10.14254/2071-789X.2015/8-1/5
Miles, I., & Green, L. (2008). Hidden Innovation in the Creative Industries (Research Report). NESTA.
Moore, I. (2014). Cultural and creative industries concept – a historical perspective. Procedia – Social and Behavioral Sciences, 110, 738–746. https://doi.org/10.1016/j.sbspro.2013.12.918
Müller, K., Rammer, Ch., & Trüby, J. (2009). The role of creative industries in industrial innovation. Innovation: Organization and Management, 11(2), 148–168. https://doi.org/10.5172/impp.11.2.148
Organisation for Economic Co-Operation and Development, European Statistical Office. (2018). Oslo Manual 2018: Guidelines for collecting, reporting and using data on innovation. The measurement of scientific, technological and innovation activities. OECD Publishing/Eurostat.
Peters, M. A. (2010). Three forms of the knowledge economy: Learning, creativity and openness. British Journal of Educational Studies, 58(1), 67–88. https://doi.org/10.1080/00071000903516452
Potts, J. (2011). New horizons in institutional and evolutionary economics. Creative industries and economic evolution. G. M. Hodgson (Series Ed.). Edward Elgar. https://doi.org/10.4337/9780857930705
Potts, J., & Cunningham, S. (2010). Four models of the creative industries. Revue D’Économie Politique, 120(1), 163–180. https://doi.org/10.3917/redp.201.0163
Prasetyo, P. E., & Dzaki, F. Z. (2020). Efficiency performance and productivity of creative industries. International Journal of Scientific and Technology Research, 9(6), 122–132.
Pratt, M. G. (2000). The good, the bad, and the ambivalent: Managing identification among Amway distributors. Administrative Science Quarterly, 45(3), 456–493. https://doi.org/10.2307/2667106
Protogerou, A., Kontolaimou, A., & Caloghirou, Y. (2017). Innovation in the European creative industries: A firm-level empirical approach. Industry and Innovation, 24(6), 587–612. https://doi.org/10.1080/13662716.2016.1263551
Rogers, M. (1998). The definition and measurement of innovation (Melbourne Institute Working Paper No.10/98). https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.194.4269&rep=rep1&type=pdf
Scott, A. J. (2005). On Hollywood: The place, the industry. Princeton University Press. https://doi.org/10.1515/9780691187846
Smith, G. F. (2003). Towards a logic of innovation. In L. V. Shavinina (Ed.), The international handbook on innovation (pp. 347–365). Elsevier Science. https://doi.org/10.1016/B978-008044198-6/50024-3
Strielkowski, W. (2018). Heritage, screen and literary tourism: Book review. Tourism Management, 69, 537. https://doi.org/10.1016/j.tourman.2018.07.004
Tao, J., Ho, Ch.-Y., Luo, Sh., & Sheng, Y. (2019). Agglomeration economies in creative industries. Regional Science and Urban Economics, 77, 141–154. https://doi.org/10.1016/j.regsciurbeco.2019.04.002
Throsby, D. (2002). Economics and culture. Cambridge Cambridge University Press.
Tubadji, A. (2012). Culture‐based development: Empirical evidence for Germany. International Journal of Social Economics, 39(9), 690–703. https://doi.org/10.1108/03068291211245718
United Nations. (2010). Creative Economy Report 2010. Creative Economy: A feasible development option. https://unctad.org/system/files/official-document/ditctab20103_en.pdf
White, D. S., Gunasekaran, A., & Roy, M. H. (2014). Performance measures and metrics for the creative economy. Benchmarking: An International Journal, 21(1), 46–61. https://doi.org/10.1108/BIJ-03-2012-0017
World Intellectual Property Organization. (2021). World intellectual property indicators 2021. https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf
Bakhshi, H., McVittie, E., & Simmie, J. (2008). Creating innovation: Do the creative industries support innovation in the wider economy? (Research Report). NESTA.
Beise, M. (2004). Lead markets: Country-specific drivers of the global diffusion of innovations. Research Policy, 33(6–7), 997–1018. https://doi.org/10.1016/j.respol.2004.03.003
Bilan, Y., Vasilyeva, T., Kryklii, O., & Shilimbetova, G. (2019). The creative industry as a factor in the development of the economy: Dissemination of European experience in the countries with economies in transition. Creativity Studies, 12(1), 75–101. https://doi.org/10.3846/cs.2019.7453
Bobircă, A., & Miclăuş, P.-G. (2013). Benchmarking Romania’s creative competitiveness. Journal of International Studies, 6(1), 22–37. https://doi.org/10.14254/2071-8330.2013/6-1/2
Brouwer, M. (1991). Schumpeterian Puzzles: Technological competition and economic evolution. University of Michigan Press. https://doi.org/10.3998/mpub.12939
Canadian Heritage: Policy Research Group. (Ed.). (2013). The creative economy: Key concepts and literature review highlights. https://cch.novascotia.ca/sites/default/files/inline/documents/creative-economy-synthesis_201305.pdf
Chala, V. (2015). The peculiarities of trade specialization in creative industries in the Central and Eastern European countries. Eastern Journal of European Studies, 6(1), 91–109.
Cox, G. (2005). Cox review of creativity in business: Building on the UK’s strengths. HM Treasury.
Cropley, A. J. (1997). Fostering creativity in the classroom: General principles. In M. A. Runco (Ed.), The creativity research handbook (Vol. 1, pp. 83–114). Hampton Press.
Cropley, D. H. (2006, 21–23 June). The role of creativity as a driver of innovation. In Proceedings of 2006 IEEE International Conference on Management of Innovation and Technology (pp. 561–565). Singapore. Institute of Electrical and Electronics Engineers Operations Center. https://doi.org/10.1109/ICMIT.2006.262281
Cunningham, S., & Higgs, P. (2009). Measuring creative employment: Implications for innovation policy. Innovation: Organization and Management, 11(2), 190–200. https://doi.org/10.5172/impp.11.2.190
Černevičiūtė, J., & Strazdas, R. (2018). Teamwork management in creative industries: Factors influencing productivity. Entrepreneurship and Sustainability Issues, 6(2), 503–516. https://doi.org/10.9770/jesi.2018.6.2(3)
Damanpour, F. (1991). Organizational innovation: A meta-analysis of effects of determinants and moderators. Academy of Management Journal, 34(3), 555–590. https://doi.org/10.2307/256406
Department for Digital, Culture, Media and Sport. (2001). Creative industries mapping documents 2001. Gov.UK. https://www.gov.uk/government/publications/creative-industries-mapping-documents-2001
Dharmani, P., Das, S., & Prashar, S. (2021). A bibliometric analysis of creative industries: Current trends and future directions. Journal of Business Research, 135, 252–267. https://doi.org/10.1016/j.jbusres.2021.06.037
Ernst & Young. (2015). Cultural times: The first global map of cultural and creative industries. https://en.unesco.org/creativity/sites/creativity/files/cultural_times._the_first_global_map_of_cultural_and_creative_industries.pdf
European Commission. (2010). European Competitiveness Report 2010: Accompanying Document to the Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions. An Integrated Industrial Policy for the Globalisation Era, Putting Competitiveness and Sustainability at Front Stage. In Commission Staff Working Document. SEC(2010) 1276 Final (Vol. 1). https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52010SC1276&from=EN
European Commission: Directorate-General for Enterprise. (2004). Innovation management and the knowledge-driven economy. ECSC-EC-EAEC.
European Parliament. (2016). Report on a Coherent EU policy for cultural and creative industries (2016/2072(INI)) (Report No. A8-0357/2016). https://www.europarl.europa.eu/doceo/document/A-8-2016-0357_EN.pdf
European Statistical Office. (2009). Science, technology, innovation and entrepreneurship: 2009, the year of creativity and innovation. In Europe in Figures: Eurostat Yearbook 2009. https://ec.europa.eu/eurostat/documents/3217494/5709155/KS-CD-09-001-01-EN.PDF.pdf/894feca4-0b83-48f8-b841-f84b1cfb80fa?t=1414774362000
Florida, R. (2002). The rise of the creative class, and how it’s transforming work, leisure, community, and everyday life. Basic Books.
Goldberg, I., Trajtenberg, M., Jaffe, A., Muller, Th., Sunderland, J., & Blanco Armas, E. (2006). Public financial support for commercial innovation: Europe and Central Asia knowledge economy study. Part 1. In Chief Economist’s Regional Working Paper Series: Europe and Central Asia, 1(1). https://documents1.worldbank.org/curated/en/376511468037771814/pdf/360640ECA0rev0Knowledge01PUBLIC1.pdf
Government of Australia. (2022). Creative nation: Commonwealth Cultural Policy, October 1994. APO 20 Years. https://apo.org.au/node/29704
Government of the United Kingdom: Department of Trade and Industry. (2005). Creativity, design and business performance (DTI Economics Paper No. 15). Department of Trade and Industry.
Hartley, J. (Ed.). (2005). Creative industries. Blackwell Publishing Ltd.
Higgins, J. M. (1995). Innovation: The core competence. Planning Review, 23(6), 32–36. https://doi.org/10.1108/eb054532
Howkins, J. (2013). The creative economy: How people make money from ideas. Penguin Books Ltd.
Huiban, J.-P., & Bouhsina, Z. (1998). Innovation and the quality of labour factor: An empirical investigation in the French food industry. Small Business Economics, 10, 389–400. https://doi.org/10.1023/A:1007967415716
Jesús Rodríguez-Gulías, M., Fernández-López, S., & Rodeiro-Pazos, D. (2020). Innovation in cultural and creative industries firms with an academic origin (CCI-Usos): The role of regional context. Technovation, 92–93. https://doi.org/10.1016/j.technovation.2018.06.007
Jones, C. (2001). Reviewed work Creative Industries: Contracts between Art and Commerce by Richard E. Caves. Administrative Science Quarterly, 46(3), 567–571. https://doi.org/10.2307/3094879
Jones, P., Comfort, D., Eastwood, I., & Hillier, D. (2004). Creative industries: Economic contributions, management challenges and support initiatives. Management Research News, 27(11–12), 134–145. https://doi.org/10.1108/01409170410784644
Julier, G. (2009). Design and political economy in the UK. Knowledge, Technology and Policy, 22(4), 217–225. https://doi.org/10.1007/s12130-009-9090-z
KEA European Affairs. (2006). The economy of culture in Europe. https://ec.europa.eu/assets/eac/culture/library/studies/cultural-economy_en.pdf
Khessina, O. M., Goncalo, J. A., & Krause, V. (2018). It’s time to sober up: The direct costs, side effects and long-term consequences of creativity and innovation. Research in Organizational Behavior, 38, 107–135. https://doi.org/10.1016/j.riob.2018.11.003
Klein, M., Gerlitz, L., & Spychalska-Wojtkiewicz, M. (2021). Cultural and creative industries as boost for innovation and sustainable development of companies in cross innovation process. Procedia: Computer Science, 192, 4218–4226. https://doi.org/10.1016/j.procs.2021.09.198
Kontrimienė, V., & Melnikas, B. (2017). Creative industries: Development processes under contemporary conditions of globalization. Business, Management and Education, 15(1), 109–126. https://doi.org/10.3846/bme.2017.340
Laar, van E., Deursen, van A. J. A. M., Dijk, van J. A. G. M., & Haan, de J. (2020). Measuring the levels of 21st-century digital skills among professionals working within the creative industries: A performance-based approach, Poetics, 81. https://doi.org/10.1016/j.poetic.2020.101434
Landoni, P., Dell’era, C., Frattini, F., Messeni Petruzzelli, A., Verganti, R., & Manelli, L. (2020). Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms. Technovation, 92–93. https://doi.org/10.1016/j.technovation.2019.102084
Lee, N., & Drever, E. (2013). The creative industries, creative occupations and innovation in London. European Planning Studies, 21(12), 1977–1997. https://doi.org/10.1080/09654313.2012.722969
Leiponen, A. (2005). Skills and innovation. International Journal of Industrial Organization, 23(5–6), 303–323. https://doi.org/10.1016/j.ijindorg.2005.03.005
Liang, S., & Wang, Q. (2020). Cultural and creative industries and urban (re)development in China. Journal of Planning Literature, 35(1), 54–70. https://doi.org/10.1177/0885412219898290
Luecke, R. (2003). Harvard business essentials. Managing creativity and innovation: Practical strategies to encourage creativity. Harvard Business School Press.
Maclaurin, W. R. (1953). The sequence from invention to innovation and its relation to economic growth. The Quarterly Journal of Economics, 67(1), 97–111. https://doi.org/10.2307/1884150
Markusen, A., Wassall, G. H., DeNatale, D., & Cohen, R. (2008). Defining the creative economy: Industry and occupational approaches. Economic Development Quarterly, 22(1), 24–45. https://doi.org/10.1177/0891242407311862
Martinaitytė, E., & Kregždaitė, R. (2015). The factors of creative industries development in nowadays stage. Economics and Sociology, 8(1), 55–70. https://doi.org/10.14254/2071-789X.2015/8-1/5
Miles, I., & Green, L. (2008). Hidden Innovation in the Creative Industries (Research Report). NESTA.
Moore, I. (2014). Cultural and creative industries concept – a historical perspective. Procedia – Social and Behavioral Sciences, 110, 738–746. https://doi.org/10.1016/j.sbspro.2013.12.918
Müller, K., Rammer, Ch., & Trüby, J. (2009). The role of creative industries in industrial innovation. Innovation: Organization and Management, 11(2), 148–168. https://doi.org/10.5172/impp.11.2.148
Organisation for Economic Co-Operation and Development, European Statistical Office. (2018). Oslo Manual 2018: Guidelines for collecting, reporting and using data on innovation. The measurement of scientific, technological and innovation activities. OECD Publishing/Eurostat.
Peters, M. A. (2010). Three forms of the knowledge economy: Learning, creativity and openness. British Journal of Educational Studies, 58(1), 67–88. https://doi.org/10.1080/00071000903516452
Potts, J. (2011). New horizons in institutional and evolutionary economics. Creative industries and economic evolution. G. M. Hodgson (Series Ed.). Edward Elgar. https://doi.org/10.4337/9780857930705
Potts, J., & Cunningham, S. (2010). Four models of the creative industries. Revue D’Économie Politique, 120(1), 163–180. https://doi.org/10.3917/redp.201.0163
Prasetyo, P. E., & Dzaki, F. Z. (2020). Efficiency performance and productivity of creative industries. International Journal of Scientific and Technology Research, 9(6), 122–132.
Pratt, M. G. (2000). The good, the bad, and the ambivalent: Managing identification among Amway distributors. Administrative Science Quarterly, 45(3), 456–493. https://doi.org/10.2307/2667106
Protogerou, A., Kontolaimou, A., & Caloghirou, Y. (2017). Innovation in the European creative industries: A firm-level empirical approach. Industry and Innovation, 24(6), 587–612. https://doi.org/10.1080/13662716.2016.1263551
Rogers, M. (1998). The definition and measurement of innovation (Melbourne Institute Working Paper No.10/98). https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.194.4269&rep=rep1&type=pdf
Scott, A. J. (2005). On Hollywood: The place, the industry. Princeton University Press. https://doi.org/10.1515/9780691187846
Smith, G. F. (2003). Towards a logic of innovation. In L. V. Shavinina (Ed.), The international handbook on innovation (pp. 347–365). Elsevier Science. https://doi.org/10.1016/B978-008044198-6/50024-3
Strielkowski, W. (2018). Heritage, screen and literary tourism: Book review. Tourism Management, 69, 537. https://doi.org/10.1016/j.tourman.2018.07.004
Tao, J., Ho, Ch.-Y., Luo, Sh., & Sheng, Y. (2019). Agglomeration economies in creative industries. Regional Science and Urban Economics, 77, 141–154. https://doi.org/10.1016/j.regsciurbeco.2019.04.002
Throsby, D. (2002). Economics and culture. Cambridge Cambridge University Press.
Tubadji, A. (2012). Culture‐based development: Empirical evidence for Germany. International Journal of Social Economics, 39(9), 690–703. https://doi.org/10.1108/03068291211245718
United Nations. (2010). Creative Economy Report 2010. Creative Economy: A feasible development option. https://unctad.org/system/files/official-document/ditctab20103_en.pdf
White, D. S., Gunasekaran, A., & Roy, M. H. (2014). Performance measures and metrics for the creative economy. Benchmarking: An International Journal, 21(1), 46–61. https://doi.org/10.1108/BIJ-03-2012-0017
World Intellectual Property Organization. (2021). World intellectual property indicators 2021. https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf