A communication model for the employee creativity in the context of sustainability and organizational culture
Abstract
Creativity is a key competence of present and future-oriented employees of the business organisations, as well as a prerequisite for the success of the companies. By conducting a comprehensive literature review this article discusses on the concept of creativity in organisations, the role of communication in managing the expression of employee creativity. Furthermore, in response to the contemporary needs of organisations to comply with the legal requirements based on the European Union directives on the integration of sustainability into the activities of organisations, the article also examines the concept of sustainability and its intersection with the organisational culture of companies and communication. The communication model developed on the basis of the theoretical assumptions includes empowering, managing and engaging communication, through which the organisational culture promotes the creative expression of employees and their involvement in the implementation of sustainability practices in organisations. In addition, the integration of sustainability as a distinct theme and strategic direction into the organisational culture is also noted and embedded.
Keyword : communication, communication model, creative expression, creativity, organisational culture, sustainability
How to Cite
Jakubauskytė-Andriulienė, V. (2024). A communication model for the employee creativity in the context of sustainability and organizational culture. Creativity Studies, 17(1), 323–334. https://doi.org/10.3846/cs.2024.21540
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Satell, G. (2017). Mapping innovation: A playbook for navigating a disruptive age. McGraw Hill.
Schabracq, M. (2007). Changing organizational culture: The change agent’s guidebook. John Wiley & Sons, Ltd.
Schein, E. H. (2004). Organizational culture and leadership. Jossey-Bass.
Smaliukienė, R., & Survilas, A. (2018). Relationship between organizational communication and creativity: How it advances in rigid structures? Creativity Studies, 11(1), 230–243. https://doi.org/10.3846/cs.2018.4004
Strazdas, R., Bareika, R., & Toločka, E. (2010). Kūrybiškumo skatinimo plėtojant inovacijas metodiniai aspektai. Mokslas – Lietuvos ateitis, 2(4), 77–82. https://doi.org/10.3846/mla.2010.076
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Thatcher, Sh. M. B., & Brown, S. A. (2010). Individual creativity in teams: The importance of communication media mix. Decision Support Systems, 49(3), 290–300. https://doi.org/10.1016/j.dss.2010.03.004
Thornton, G. S. (2019). Internal communications flourishes at the grassroots: the growing importance of managers in employee engagement. In G. S. Thornton, V. R. Mansi, B. Carramenha, & Th. Cappellano (Eds.), Strategic employee communication: Building a culture of engagement (pp. 107–120). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-97894-9_9
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Yang, Zh., Thithuy Nguyen, V., & Ba Le, Ph. (2018). Knowledge sharing serves as a mediator between collaborative culture and innovation capability: An empirical research. Journal of Business and Industrial Marketing, 33(7), 958–969. https://doi.org/10.1108/JBIM-10-2017-0245
Zabielavičius, A., Zabielavičienė, I., & Toločka, E. (2011). Inžinerinio personalo kūrybiškumo panaudojimas pramonės įmonėse. Mokslas – Lietuvos ateitis, 3(6), 19–24. https://doi.org/10.3846/mla.2011.104
Zhou, J., & George, J. M. (2001). When job dissatisfaction leads to creativity: Encouraging the expression of voice. The Academy of Management Journal, 44(4), 682–696. https://doi.org/10.2307/3069410
Župerkienė, E., & Šimanskytė, R. (2014). Kūrybiškumo taikymas Klaipėdos organizacijų veikloje. Regional Formation and Development Studies, 13(2), 127–135. https://doi.org/10.15181/rfds.v13i2.831
Amabile, T. M. (1988). A model of creativity and innovation in organizations. Research in Organizational Behavior, 10(1), 123–167.
Amabile, T. M. (1998). How to kill creativity. Harvard Business Review, 76(5), 76–87.
Baležentis, A. (2007). Organizacijos inovacinio lauko veiksnių analizė. Viešoji politika ir administravimas, 22, 41–46.
Banerjee, S. B. (2002). Corporate environmentalism: The construct and its measurement. Journal of Business Research, 55(3), 177–191. https://doi.org/10.1016/S0148-2963(00)00135-1
Bilton, Ch. (2015). Uncreativity: The shadow side of creativity. International Journal of Cultural Policy, 21(2), 153–167. https://doi.org/10.1080/10286632.2014.892933
Caldeira, A. (2019). Work, motivation, and monday mornings. In G. S.Thornton, V. R. Mansi, B. Carramenha, & Th. Cappellano (Eds.), Strategic employee communication: Building a culture of engagement (pp. 121–132). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-97894-9_10
Cropley, A. (2006). Creativity: A social approach. Roeper Review, 28(3), 125–130. https://doi.org/10.1080/02783190609554351
Denison, D. R. (1990). Corporate culture and organizational effectiveness. John Wiley & Sons.
Dunnette, M. D., Campbell, J., & Jaastad, K. (1963). The effect of group participation on brainstorming effectiveness for 2 industrial samples. Journal of Applied Psychology, 47(1), 30–37. https://doi.org/10.1037/h0049218
Dunphy, D. (2011). Conceptualizing sustainability: The business opportunity. In G. Eweje & M. Perry (Eds.), Critical studies on corporate responsibility, governance and sustainability: Vol. 3. Business and sustainability: Concepts, strategies and changes (pp. 3–24). Emerald Publishing Limited. https://doi.org/10.1108/S2043-9059(2011)0000003009
Eisenberg, E. M., Trethewey, A., LeGreco, M., & Goodall Jr., H. L. (2016). Organizational communication: Balancing creativity and constraint. Bedford/St.Martin’s.
Epstein, M. J., & Rejc Buhovac, A. (2014). Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Greenleaf Publishing/Berrett–Koehler Publishers, Inc.
Fann Thomas, G., Zolin, R., & Hartman, J. L. (2009). The central role of communication in developing trust and its effect on employee involvement. Journal of Business Communication, 46(3), 287–310. https://doi.org/10.1177/0021943609333522
FitzPatrick, L. (2012). Internal communications. In A. Theaker (Ed.), Media practice. The public relations handbook (pp. 273–310). J. Curran (Ed.). Routledge. https://doi.org/10.1177/0021943609333522
Garber, P. R. (2012). 50 activities for employee engagement. HRD Press, Inc.
Girdauskiene, L. (2013). The key factors for creativity implementation and knowledge creation in an organization: The structural approach. Economics and Management, 18(1), 176–182. https://doi.org/10.5755/j01.em.18.1.4305
Harris, L. C., & Crane, A. (2002). The greening of organizational culture: Management views on the depth, degree and diffusion of change. Journal of Organizational Change Management, 15(3), 214–234. https://doi.org/10.1108/09534810210429273
Isaksen II, S. G., & Akkermans, H. J. (2011). Creative climate: A leadership lever for innovation. Journal of Creative Behavior, 45(3), 161–187. https://doi.org/10.1002/j.2162-6057.2011.tb01425.x
Kačerauskas, T. (2014). Kūrybos visuomenė. Vilniaus Gedimino technikos universiteto leidykla „Technika“. https://doi.org/10.3846/2265-M
Keyton, J. (2005). Communication and organizational culture: A key to understanding work experiences. SAGE Publications.
Lee, Y., & Kim, J. (2021). Cultivating employee creativity through strategic internal communication: The role of leadership, symmetry, and feedback seeking behaviors. Public Relations Review, 47(1). https://doi.org/10.1016/j.pubrev.2020.101998
Leonidou, L. C., Fotiadis, Th. A., Christodoulides, P., Spyropoulou, S., & Katsikeas, C. S. (2015). Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance. International Business Review, 24(5), 798–811. https://doi.org/10.1016/j.ibusrev.2015.02.001
Maceika, A., Strazdas, R., & Maciukevičienė, L. (2007). Darbuotojų inovatyvumas pramonės įmonių vertybių sistemoje. Verslas: teorija ir praktika, 8(1), 44–50. https://doi.org/10.3846/btp.2007.08
Martins, E. C., & Terblanche, F. (2003). Building organisational culture that stimulates creativity and innovation. European Journal of Innovation Management, 6(1), 64–74. https://doi.org/10.1108/14601060310456337
Montuori, A., & Donnelly, G. (2020). Creativity and the future. In M. A. Runco & S. R. Pritzker (Eds.), Encyclopedia of Creativity (Vol. 1, pp. 250–257). Academic Press. https://doi.org/10.1016/B978-0-12-809324-5.23855-8
Mumford, M. D., Hester, K. S., & Robledo, I. C. (2011). Creativity in organizations: Importance and approaches. In M. Mumford (Ed.), Handbook of organizational creativity (pp. 3–16). Academic Press. https://doi.org/10.1016/B978-0-12-374714-3.00001-X
Negus, K., & Pickering, M. (2004). Creativity, communication and cultural value. SAGE Publications Ltd. https://doi.org/10.4135/9781446220740
Paužuolienė, J., & Trakšelys, K. (2009). Komunikacijos reikšmė organizacinėje kultūroje. Vadyba: mokslo tiriamieji darbai, 2(14), 157–162.
Rigby, D., First, Z., & Boyd, M. (2023). How corporate purpose leads to innovation. Harvard Business Review. https://hbr.org/2023/11/how-corporate-purpose-leads-to-innovation
Satell, G. (2017). Mapping innovation: A playbook for navigating a disruptive age. McGraw Hill.
Schabracq, M. (2007). Changing organizational culture: The change agent’s guidebook. John Wiley & Sons, Ltd.
Schein, E. H. (2004). Organizational culture and leadership. Jossey-Bass.
Smaliukienė, R., & Survilas, A. (2018). Relationship between organizational communication and creativity: How it advances in rigid structures? Creativity Studies, 11(1), 230–243. https://doi.org/10.3846/cs.2018.4004
Strazdas, R., Bareika, R., & Toločka, E. (2010). Kūrybiškumo skatinimo plėtojant inovacijas metodiniai aspektai. Mokslas – Lietuvos ateitis, 2(4), 77–82. https://doi.org/10.3846/mla.2010.076
Šimanskienė, L. (2008). Organizacinės kultūros poveikis organizacijų valdymui. Vadybos mokslas ir studijos – kaimo verslų ir jų infrastruktūros plėtrai, 15(4), 175–179.
Thatcher, Sh. M. B., & Brown, S. A. (2010). Individual creativity in teams: The importance of communication media mix. Decision Support Systems, 49(3), 290–300. https://doi.org/10.1016/j.dss.2010.03.004
Thornton, G. S. (2019). Internal communications flourishes at the grassroots: the growing importance of managers in employee engagement. In G. S. Thornton, V. R. Mansi, B. Carramenha, & Th. Cappellano (Eds.), Strategic employee communication: Building a culture of engagement (pp. 107–120). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-97894-9_9
United Nations. (1987). Report of the world comission on environment and development: Our common future. https://gat04-live-1517c8a4486c41609369c68f30c8-aa81074.divio-media.org/filer_public/6f/85/6f854236-56ab-4b42-810f-606d215c0499/cd_9127_extract_from_our_common_future_brundtland_report_1987_foreword_chpt_2.pdf
Urban, K. K. (1991). Recent trends in creativity research and theory in Western Europe. European Journal of High Ability, 1(1), 99–113. https://doi.org/10.1080/0937445900010114
Walden, J., Jung, E. H., & Westerman, C. Y. K. (2017). Employee communication, job engagement, and organizational commitment: A study of members of the millennial generation. Journal of Public Relations Research, 29(2–3), 73–89. https://doi.org/10.1080/1062726X.2017.1329737
Yang, Zh., Thithuy Nguyen, V., & Ba Le, Ph. (2018). Knowledge sharing serves as a mediator between collaborative culture and innovation capability: An empirical research. Journal of Business and Industrial Marketing, 33(7), 958–969. https://doi.org/10.1108/JBIM-10-2017-0245
Zabielavičius, A., Zabielavičienė, I., & Toločka, E. (2011). Inžinerinio personalo kūrybiškumo panaudojimas pramonės įmonėse. Mokslas – Lietuvos ateitis, 3(6), 19–24. https://doi.org/10.3846/mla.2011.104
Zhou, J., & George, J. M. (2001). When job dissatisfaction leads to creativity: Encouraging the expression of voice. The Academy of Management Journal, 44(4), 682–696. https://doi.org/10.2307/3069410
Župerkienė, E., & Šimanskytė, R. (2014). Kūrybiškumo taikymas Klaipėdos organizacijų veikloje. Regional Formation and Development Studies, 13(2), 127–135. https://doi.org/10.15181/rfds.v13i2.831