Castro-Lopez A, Vazquez-Casielles R, Puente J. How to manage the online experience concerning transactional and experimental customers: case of e-fashion sector. JBEM [Internet]. 2019May9 [cited 2024Nov.23];20(3):595-617. Available from: https://bme.vgtu.lt/index.php/JBEM/article/view/9860